Turn on the TV at any time of day and you’re bound to see an advertisement for a jewelry store promoting the holidays. At this time of year, it’s next to impossible to miss the onslaught of ads. Each one promising to wrap up a bit of magic in a tiny box, giving happiness to both the giver and the receiver. While there are few who could find anything wrong with a little bit of holiday sparkle under the tree, it does appear that these commercials are primarily geared toward women.
